Building something of value takes work. A lot of work, and culture is the foundation of it all.
So often, we hear from business owners and executives that they want to see growth and results and outcomes. They are pursuing the right things, but struggling to achieve what they are aiming for. This ultimately led to us moving beyond a traditional marketing agency and building out our value proposition model to work in trio with our marketing platform and our flywheel modeling for customer journeys.
If you can’t articulate your company’s why beyond “make a profit” you won’t be able to articulate your value proposition to your customer’s either.
When we were just a marketing agency, it was disheartening to see strategic, cultural or operational issues preventing our efforts from being successful. When it came right down to it, we were forced to have difficult conversations with clients and separate from them. We simply couldn’t make it work without serious changes on their end.
Fast forward a few months and we have overhauled our entire platform to be able to holistically serve companies with issues like this. From financial analysis to culture implementation to leadership development and operational consulting, we take a holistic, client-centric approach to everything we do.
Does every client need us to walk them through their Golden Circle, AKA the one value proposition to rule them all (The Why, What, How circle above)? No. Do some clients just need legal consultation for a trademark they want to file? Yes. Do some clients simply need a new branding suite and/or website built? Yes.
Do we help them understand their strategic focus in new ways even if we are only doing a small piece of work for them? YES!
By utilizing a culture first, strategy focused, outcomes measured approach, we are able to educate our clients as they teach us about their industry and their unique challenges and opportunities. By working together at a deeper operational level, our marketing efforts multiply in ROI across every facet of the company.
There is no set framework because there is no client that is exactly like another. We are all unique and different and require special considerations, pivots and shifts in approaches.
If any of this describes you, your company, or past issues you know you need help with, it’s time to take action.